As a parent of two young and active boys, I was constantly on the lookout for sanitizing products that are instant-acting and effective without compromising the safety of their well-being. After trying many products on the market, Julian (my Joona Baby's other half) and I decided to embark on researching and creating the ultimate sanitizing solution that I can use for my own children with complete peace of mind. It started with a few tester bottles back in 2018 and since then, the perfected solution - Joona Baby's first product, Baby Fresh, has become a constant in our parenting journey.
(Giang, co-founder)

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We believe that you don't have to make a choice between what is effective and what is safe. Our promise is to bring you quality family-care products without any compromise to the safety of your baby and the whole family. 

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More on our mission statement in here